Sustainability Is Dead

Reflections on the changing environmental movement

Rozali Telbis
Climate Conscious
Published in
5 min readDec 22, 2020

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The words ‘sustainability is dead’ are overlayed on top of windmills and trees. The image has a grainy, retro filter applied.
Image created in Canva

10 years after conservationist Rachel Carson laid down the foundation for the environmental movement, the concept of ‘sustainability’ started entering the mainstream, first appearing in the 1972 book, Limits to Growth. In the book, the authors looked at a study conducted by a team of MIT researchers who examined the implications of…

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